For VBB, we were able to win the influencers @twins.of.berlin as brand ambassadors — a match at first click. VBB tasked us with charmingly communicating to passengers that there are rules in everyday public transport, while also tackling the challenge of bringing the various transport operators from Berlin and Brandenburg under one unified communication umbrella. That’s where the queer twins Naomi and Joelle come in perfectly: they’ve made Berlin their home base, they stand for a clear set of values, and while they’re different in personality, they’re somehow the same, too.
The result: multiple online ads in a 9:16 format for use across various social media channels.
Cast: Naomi & Joelle Karfich
Director: Jacob Grünig
Concept / Cinematography: Lukas Eylandt
Producer: Jochen Clausen
Post-production: Hannes Strelow & Finn Ringhoff
Agency: boy Strategie | Kommunikation
